Raffolux - The Ultimate Guide to Making a Living from Online Raffle Contests

The Ultimate Guide to Making a Living from Online Raffle Contests

The Ultimate Guide to Making a Living from Online Raffle Contests

The digital era has revolutionized how things work, and one area that has seen significant transformation is the raffle contest space. Online raffle contests, often part of a brand's marketing strategy, have become popular. Imagine earning a living through these online raffle contests. Sounds fascinating, right? Well, this guide will walk you through exactly how that is possible.

Understanding Online Raffle Contests

Online raffle contests are promotional strategies utilized by businesses to build their brand presence, increase their email list, or boost their social media following. Statistics from Hubspot have revealed that nearly 33% of contest entrants are open to receiving information from brands, providing an opportunity for remarketing.

Successful Raffle Contest Examples

Showcase's online store features a contest and giveaways page where customers can enter by following/liking the brand's page, inviting friends, or retweeting. The contest concludes when the brand achieves its social goals, like 10,000 likes. The reward for winning the contest could be products from specific flyers, collections, or as listed on their page.

Strategies for Winning Raffle Contests

Winning online raffle contests consistently requires a strategic approach. Here are some tips that can increase your chances of success:

  • Advertise Your Contest

According to Hubspot, contests that used paid advertising received ten times the entrants. This can be beneficial for those looking to grow their email list or social following.

  • Post with Attention-Grabbing Headers

Starting your social media post with 'GIVEAWAY ALERT:' or 'CONTEST ALERT:' in all capital letters can help capture attention and boost social engagement.

  • Offer a Runner-up Prize

Offering a runner-up prize, like a special discount or a gift card, can significantly boost a store's sales. It also motivates more people to participate, increasing your chances of winning.

  • Run Contests on Your Website

Hosting the contest on your website allows you to retarget participants with products from your store. It also drives traffic and engagement on your website, which can indirectly increase your winning chances.

  • Make Your Contest Viral

Utilize contest tools that allow you to refer friends for points. This expands the reach of your contest without investing money and increases your chances of winning.

  • Pick the Right Prize

The effectiveness of a contest is determined by the prize. A basket of best-selling products will be more attractive than a $20 bracelet. Make sure to choose contests with prizes relevant to your interests and needs.

  • Create Urgency

A countdown timer for the end date of the contest can create urgency and increase participation. More participation means more opportunities to win.

  • Promote Your Contest

Promote the contest across all your social media accounts, send emails to your list, and share it on giveaway sites. The wider the contest reaches, the higher your chances of winning.

Legalities of Online Raffle Contests

Be aware of the contest and giveaway laws for each country where the contest runs. Some states or provinces might need to be excluded from the contest. Make sure the contest eligibility is clear on the contest page.

Consistency is Key

If one contest is successful, don't stop there. Keep participating in more contests over time. With each contest, your chances of winning can increase, especially if you continue marketing to your growing list.

Effective Tools for Online Raffle Contests

To increase your winning chances, it's crucial to leverage effective tools that facilitate convenient and efficient participation in online raffle contests. Here are a few options:

  • ViralSweep

ViralSweep is an excellent contest, sweepstakes, and giveaways app. By participating in contests run through this app, you can grow your email list and social media following, increasing your chances of winning.

  • Rafflecoper

Rafflecopter offers a comprehensive package for running contests. Their Premium package offers email integration, social media entries, entries for friend referrals, analytics, and more.

  • Gleam

Gleam is a quick setup contest tool that integrates with several social networks, Disqus comments, and includes viral shares. You can also build your email list using Gleam.


Earning a living through online raffle contests is not only possible but also exciting. It's about understanding the landscape, employing the right strategies, leveraging the right tools, and being consistent. With these, you're well on your way to making online raffle contests your primary income source.